Moana Slogan


The agency moana concepts e.K. was founded in December 2005 by owner Gabriele Heyne in Frankfurt. It all started with the river cruise operator nicko tours (today nicko cruises), for which moana developed the international sales management over several years. Initially, the portfolio expanded to include other river cruise companies. DMCs and hotels soon followed. By now, moana represents partners worldwide.

The network of moana concepts e.K. includes personal contacts to tour operators, travel agencies, incentive, event, and congress agencies in the German-speaking as well as in the international market with focus on Western-, Central- and Northern Europe and builds the bridge to you as DMC, cruise company or hotel.

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Our team has been working in the tourism sector for over 38 years and has many years of experience with cruise companies, tour operators, and tourism-oriented PR agencies. We offer you as DMC, shipping company or hotel with our network professional support in opening up new markets and establishing contacts to the tour operators and travel agencies relevant to you.

By long standing cooperation, we have been able to establish and expand relationships with incentive, event and congress agencies in the MICE sector in order to find profitable contacts tailored to your needs.

With our in-depth knowledge of your destination (country/region), we market your company in the most lucrative and high-revenue tourism markets in Europe.

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"moana" means "ocean" in Polynesian -
we offer you an ocean full of ideas.

The core of our philosophy is our professionalism, efficiency, innovative spirit, passion, and reliability. You can expect a lively nature and a high degree of motivation from us. moana is goal-oriented and success-driven. We look to the future and always go one step further than our competitors. Our experienced and highly motivated team offers you the maximum of service. Fair and constructive interaction with our customers and partners is a core value for us.

We see intercultural differences as an opportunity.


Professionalism is the essence of our daily work. Our experience is diverse and we know the tourism industry. Our long-standing personal contacts to decision makers in tourism and the media are important additional success factors for our cooperation. Our expertise, market knowledge, constant monitoring and analysis are the key elements of our range of services.


Efficiency only becomes apparent after a certain amount of time. We think things through and make sure to look at them from various objective angles to achieve the best results. Strategy is a fundamental part and proven strength of our approach. The networks we have built up over many years are important, but we do not forget to distinguish ourselves and our clients from the competition.


Innovation makes the world go round. Creativity is part of our philosophy. It creates fresh concepts as the most important element to secure an exposed position for our clients within their markets. In which creativity, strategy and the given budget have to fit together.


Passion is the engine of our success. We work with passion and joy. Both prerequisites for gaining comprehensive knowledge and identifying with our customers and their products. Our passion gives us our credibility.


Reliability is measurable. We are target-oriented and adhere to deadlines. A well thought-out organizational structure with effective control mechanisms ensures our success day after day. Speed is the most important component in today's communication - both externally and internally.

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Gabriele Heyne

CEO and Founder

Instagram: moana.concepts
LinkedIn: www.linkedin.com/company/moana-concepts/
Xing: www.xing.com/profile/Gabriele_Heyne2

Accounts: Asian Trails, KNM Travel, Scenic Journeys, Supra Team Travel, The Wander

Anette Arnold


LinkedIn: www.linkedin.com/in/anette-arnold-5244301aa/

Accounts: Aitken Spence, elemento natural, Kawar Tours, Rigo Malta DMC

Anette is also responsible for our Instagram account and our newsletters.

Nicole van der Vorst


LinkedIn: www.linkedin.com/in/nicole-v-650851191/
Xing: www.xing.com/profile/Nicole_vanderVorst

Accounts: 7° South, Asia Bespoke Travel & Tours Philippinen, Cruise Asia Ltd., Paukan Cruises, Silhouette Cruises, Yasawa Princess

Lara Magnus


LinkedIn: www.linkedin.com/in/lara-magnus-91934420b

Accounts: Crew Tours, Glory Safaris, Kontour Travel, Nazarene Tours, Mark Tours Oman

Dr. Barbara Heyne


Barbara is responsible for leading the strategic development process and to expand the international business relations.

Laura Engelmann

Laura is responsible for our accounting and Social Media.

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