The agency moana concepts e.K. was founded in December 2005 by owner Gabriele Heyne in Frankfurt. It all started with the river cruise operator nicko tours (today nicko cruises), for which moana developed the international sales management over several years. Initially, the portfolio expanded to include other river cruise companies. DMCs and hotels soon followed. By now, moana represents partners worldwide.
The network of moana concepts e.K. includes personal contacts to tour operators, travel agencies, incentive, event, and congress agencies in the German-speaking as well as in the international market with focus on Western-, Central- and Northern Europe and builds the bridge to you as DMC, cruise company or hotel.
Our team has been working in the tourism sector for over 38 years and has many years of experience with cruise companies, tour operators, and tourism-oriented PR agencies. We offer you as DMC, shipping company or hotel with our network professional support in opening up new markets and establishing contacts to the tour operators and travel agencies relevant to you.
By long standing cooperation, we have been able to establish and expand relationships with incentive, event and congress agencies in the MICE sector in order to find profitable contacts tailored to your needs.
With our in-depth knowledge of your destination (country/region), we market your company in the most lucrative and high-revenue tourism markets in Europe.
"moana" means "ocean" in Polynesian -
we offer you an ocean full of ideas.
The core of our philosophy is our professionalism, efficiency, innovative spirit, passion, and reliability. You can expect a lively nature and a high degree of motivation from us. moana is goal-oriented and success-driven. We look to the future and always go one step further than our competitors. Our experienced and highly motivated team offers you the maximum of service. Fair and constructive interaction with our customers and partners is a core value for us.
We see intercultural differences as an opportunity.
Professionalism is the essence of our daily work. Our experience is diverse and we know the tourism industry. Our long-standing personal contacts to decision makers in tourism and the media are important additional success factors for our cooperation. Our expertise, market knowledge, constant monitoring and analysis are the key elements of our range of services.
Efficiency only becomes apparent after a certain amount of time. We think things through and make sure to look at them from various objective angles to achieve the best results. Strategy is a fundamental part and proven strength of our approach. The networks we have built up over many years are important, but we do not forget to distinguish ourselves and our clients from the competition.
Innovation makes the world go round. Creativity is part of our philosophy. It creates fresh concepts as the most important element to secure an exposed position for our clients within their markets. In which creativity, strategy and the given budget have to fit together.
Passion is the engine of our success. We work with passion and joy. Both prerequisites for gaining comprehensive knowledge and identifying with our customers and their products. Our passion gives us our credibility.
Reliability is measurable. We are target-oriented and adhere to deadlines. A well thought-out organizational structure with effective control mechanisms ensures our success day after day. Speed is the most important component in today's communication - both externally and internally.
CEO and Founder
Accounts: Asian Trails, Glory Safaris, Hyatt Regency Barcelona Tower, Klug Touristik, Mark Tours Oman, Scenic Journeys, Vodohod Cruise & Travel, Yasawa Princess
Accounts: Aitken Spence, KonTour, Metropolitan Touring Galapagos Inseln, Ecuador, Patagonia Camp, Rigo Malta DMC
Anette is also responsible for our Instagram account and our newsletters.
Accounts: Alba Trip, Asia Bespoke Travel & Tours Philippinen, Coquille Bonheur, Cruise Asia Ltd., Dolores Travel Services, Heritage River Cruises, Paukan Cruises, Viet Princess Cruises
Accounts: Armen Tour, GeorgiCa Travel, Geo Travel, Kawar Tours, Menara Tours, Nazarene Tours, Silhouette Cruises
Barbara is responsible for leading the strategic development process and to expand the international business relations.
Laura is responsible for our accounting and Social Media.
We were lucky to have moana to be our representative in Germany. moana has a high profile and has proven to be of tremendous assistance. The team is very knowledgeable with a complete understanding of the tourism industry and has all along provided us with travel information which has helped in understanding the trend now and in the future. The team is enthusiastic and dedicated and utilizes excellent communication and interpersonal skills. We highly recommend moana to any potential operator.
I have been working with Moana for more than 3 years, I met them at ITB in Berlin, and they have introduced us to a lot of clients.
During the pandemic, Gaby has been very close to us always sending reports and info about the market situation, statistics, etc, always giving support and encouragement.
Working with Gaby and the moana team is having the certainty you will have the best, personalized and professional service and dedication to make your product achieve the goals that have been set.
Aitken Spence Travels has been represented by moana in Germany, Austria, and Switzerland. They are a well-known and respected company in Germany, and they have made important contribution to the development of tour operator networks.
They have strong public relations skills and have helped organize a number of marketing events to promote Sri Lanka and the Maldives.
We congratulate them on their creative techniques to sharing and redistributing our marketing materials to the correct types of tourists who visit Sri Lanka.
We have gained new, international clients through the great support of moana.
Many thanks for the successful cooperation!
With her excellent knowledge of the market and uncountable contacts in the world of tourism, Gaby and moana provide first class access to many European markets. The team is very responsive and committed to perfect customer service.
We have started our cooperation with Gaby and team some month ago.
Immediately noticing the professional service, knowledge, experience and support of the team.
We are happy to have moana at our side during this difficult and challenging time and trust in our cooperation for the future.
In the short time we’ve been working with moana we could find a very responsible and organized partner composed by excellent professional colleagues and very kind people that have a vast knowledge of specific markets.
We found in moana a reliable partner in Germany. Their sense of professionalism and their knowledge of the world is amazing. It's reassuring to have a partner such as moana in these difficult times, I'm still amazed by their positivity and support. Great Job!
We are happy to be assisted in our research toward new German speaking markets, guided by such professionality, attentiveness and fast service! They keep updating us monthly with useful information for us in order to be able to follow the changing situation around the world
moana has a wide reach across the European continent & curates excellent opportunities for networking & collaboration.
It is our pleasure working with Gaby and moana. We have found them very hard working, focused and organized.
We can always rely on the very professional & high quality services provided by Gaby & her team.
I have been working with Gaby since 2008 and Paukan Cruises has been partnering with moana for the last 11 years. I have seen her company growing thanks to her right choice of professional collaborators. Honesty, optimism, typical German determination and a deep knowledge of the market have made moana our Sales Representative company of choice for the Northern European and German speaking market.
Since we started to work with moana, I found high professionalism from Gaby & her Team. We get support in hard pandemic times, also I admire the job with their presentations with very important analytic information from our industry. Of course we could not get much business yet, however I believe we will very soon in the coming years.
Thanks to Gaby and Team!
Working with Moana Concept under the leadership of Gaby is a guarantees of a truly professional and successful business relationship. With her longstanding experience in the tourism field and her connections in the industry, she is fully determined and focused on business connections which lead to success. I found in Moana Concept the right partner, with high quality of personal service, important to me, which is the best value to give back to my clients.
Working with Gaby and moana is a pleasure in all senses! They are very organized and always focused on giving you the best service with high quality!
The easiest way to enter to the German speaking countries.
moana offers you the skills that your company needs to succeed: Dynamism, reliability, ambition and professionalism.
The best choice ever.
We have been working with moana for many years and appreciate them as a reliable, trustworthy and innovative partner.